Three Ways to Use Digital Printing to Market Your Business

Posted on

While many business marketing practices now take place online, using offline promotions is a great way to bring your brand into the digital world. If you're ready to take an innovative approach to your offline marketing methods, you may want to consider digital printing. Using materials such as stickers, pens, and brochures, you can enhance your brand's awareness using tactics that are less transient than today's pay-per-click methods.

Go back to basics with business cards

After finding their roots in 17th century England, business cards continue to act as a popular means of promoting goods and services. Business cards are a convenient means of advertising your company. Whether you intend to place them in local stores or you need to hand them out at networking events, they convey a sense of trust and reliability to those who receive them. When discussing your designs with a digital printing service, consider how you wish to present your brand. While colours such as blue instill a sense of calm, red is vibrant enough to make entertainment brands stand out. Carry your approach to your card's colouring and imagery through to brochures and leaflets for a sense of consistency that stands out in the minds of recipients.

Convey a sense of professionalism with headed stationary

Whether you're sending a letter or creating appointment slips, using your brand's logo throughout makes you look professional and ensures the recipient remembers your business for all the right reasons. Personalised letterheads give your business a large and reliable image, invoking the idea that you have a strong team working behind the scenes. In addition, you can include your website's details on the letterhead, which can increase the number of people who visit the site to see the latest promotions. 

Use stickers to make your brand stand out at events

Whether you're visiting a tradeshow or networking elsewhere, letting your creative juices flow allows your brand to stand out. One way to do this is to allow a professional to create stickers for you, which you can then hand out as a marketing tool. When applying such stickers to marketing materials, you can use them to grab the reader's attention, which in turn makes your business stand out in their mind. In addition to acting as great attention-grabbing tools, stickers have practical uses. With address labels carrying your brand's information, you'll look professional and make your details rememberable.

When using digital printing services, always take a little time to consider the message you wish to convey. With a little forethought and research, you can produce marketing materials that'll have a positive impact on your sales.